Top 20 Food and Drink Brands on Facebook
Facebook recently surpassed 500 million active users, making it one of the most influential social networking sites in existence today. On average, 200 million people log onto Facebook daily and they stay for an average of 55 minutes. What are they doing? Sharing more than 30 billion pieces of content, like photos, web links, news stories, videos and blog posts. Read more
Branding – What Tools Do I Need To Have?
We all get excited and nervous when we hear about a new social media tool or tech-based tool. Do I need that one? Should I start using this tool? How will I use that tool? The question you should be asking yourself is “Does my audience use these tools?” If you answered yes, then you definitely need that tool in your marketing tool box. If you answered no, you may not need it right away, but you shouldn’t count it out just yet. It may be the one area you can use to beat out your competition. Be creative whatever your decision. But above all else, remember the primary reason that tool was developed and keep your content and offerings in the same context. Read more
Target Announces It Will Sell Facebook Credits Gift Cards
Yesterday, Target announced that Facebook Credits gift cards will launch at Target stores nationwide beginning September 5th. Target will be the first brick-and-mortar retailer to carry Facebook Credits gift cards. Read more
Top 5 Ways to Promote Your Company through Social Media
- Facebook page – Make yourself available to clients through the super social network that is now 500,000 users worldwide. By developing a page for you business and yourself (to manage the page) you will be able to seek out those you already know through the “people you may know” feature. Be sure to remind your clients that you’re now available in this space. Facebook will enable you to keep your audience informed of the latest happenings at your company – news, new hires, sales etc. Keep in mind that Facebook users have the ability to hide you from their news feed or delete you from their pages altogether so be sure not to oversell. Instead, promote your page in moderation. To make the most of what Facebook has to offer, create new and innovative ways to interact with your network. Offer them information not available elsewhere or exclusive deals to remind them why they like your page! Read more
The United States of Stagnation
America is being held back by RED TAPE, not creators or innovators!! We have LOTS of those! Too bad the best of the creators and inventors work for major corporations! Why? Has anyone bothered to ask… Why the hell is it so complicated for a low level employee to get an idea across in a major organization or company?! Even if the idea could cure cancer, forget about it!! The “RIGHT” people didn’t come up with the idea! The people at the “top” MUST protect their own jobs AT ALL COST!! So here comes the red tape…or “brick wall” I like to say. Read more
Creating Name Awareness: Can You Use Pricing to Create Name Awareness?
You can, but it may not be how you want to be known.
One of the more common reasons I hear for using a low-price strategy is that “we don’t have the name awareness the big boys have.” Typically this reasoning is used by organizations in their first three years of existence or by established companies entering a new market. Is it sound reasoning? Read more
Customer-Centric Marketing and the Power of Personalization
According to a recent study Forrester Research, Inc. conducted, “most companies structure their company around their products or business lines. As a result, they lack a holistic view of their customers and communicate with them from multiple silos.” In today’s 24/7 marketing environment, marketers face the need to understand the wants, needs, and problems of multiple generations—from the Baby Boomers to Generation Y. Generic campaigns that focus solely on promoting a corporation’s brand can lack relevance, fail to engage consumers, and put the company at risk for losing some of their target market. Read more
Using Social Media for Business Outreach
Is bewilderment your first reaction when you read this blog post title? What does social have to do with business outreach? The answer: In today’s online world – everything. Read more
Is Your Content Worthy of a Top Ranking?
Believe it or not, this is the question Google is asking about your website. Could it be that Google really wants to provide its users with quality choices for every search request? Read more
5 Tips for Improving Your Work-Life Balance
There was a time when the boundaries between work and home were fairly clear. Today, however, work is likely to invade your personal life — and maintaining work-life balance is no simple task. Still, work-life balance isn’t out of reach. Start by evaluating your relationship to work. Then apply specific strategies to help you strike a healthier balance. Below are 5 tips for improving your work-life balance. Read more
